HGEM, founded in 2003, is a pioneer in the hospitality sector. Originally coining the terms ‘Guest Experience Management’ and ‘mystery dining’, the company’s mission is to empower the hospitality industry with the tools and services they need to establish GEM as a core business discipline. Today, under the leadership of Managing Director Steven Pike, HGEM serves over 5,000 sites across the UK, including many leading hospitality brands such as Brewdog, Pret A Manger, Wagamama, Nando’s, Travelodge, and Heineken’s Star Pubs & Bars. Under the CaterTrax umbrella, HGEM will have access to the extensive market knowledge and complimentary product portfolios to provide enhanced benefits for clients across the foodservice and hospitality sectors.
“We are excited to welcome Steven and the HGEM team to the CaterTrax and Volaris family. There is a clear alignment in our cultures, core values and intense focus on the customer experience. Together, we can leverage our collective expertise and technology to enhance our offerings and help provide critical guest insights to our clients.” – Clint Tyler CEO, CaterTrax