The People Behind CaterTrax
Rooted in firsthand industry experience and the power of technology, CaterTrax was founded with a promise to ensure that caterers and foodservice operators have the solutions and support they need to promote, grow, manage and sustain their businesses. CaterTrax is thriving as the catering management technology leader under the guidance and leadership of some of the brightest minds and most experienced executives. From our homebase in Rochester, we are building software that meets the challenges of today’s evolving foodservice professional.
Co-Founder and Chief Executive Officer
Rich is responsible for providing vision, passion, and strategic leadership for the company by working with the Advisory Board and C- Level Executive Leadership team to establish long-range goals and strategies to increase the value of the company. As Chief Executive Officer, Rich is the driving force behind the innovation, research, and development of the TRAX Platform suite of solutions.
After earning his degree from The School of Hospitality Business at Michigan State University, Rich returned home to join the family restaurant and catering business. He quickly realized the logistics of a busy catering operation were overwhelming without proper communication, and recognized an opportunity to create a tool that would help optimize organization and communication and improve the lives of caterers. Rich combined his interest in software programming with his firsthand experience in catering to implement process and kitchen workflow automation. In 2004, Hospitality 101, Inc. was formally incorporated and has since grown into the CaterTrax we know today. Rich has led the company from a start-up to a rapidly expanding organization with over 7,500 catering operations throughout North America.
Chief Information Officer
Brian is responsible for providing leadership to CaterTrax technology teams including Software Development, Software Quality Assurance, Database Administration and Infrastructure. Brian works along with the C-Level Executive Leadership team to ensure our technology supports the strategic planning necessary to continue strengthening our offerings and fueling innovation that meets industry demands.
Brian has a passion for problem-solving, which sparked his interest in a professional career in IT. He was drawn to technology’s ability to bring a team together to discover the best way to align software with need, creating true solutions in every sense of the word. Brian began his work with CaterTrax as a consultant in his most recent position as Vice President of Application Development at EagleDream Technologies. Prior to this role, Brian was a Director of Client Solutions and Senior Software Architect at EagleDream, Engineering Manager and Partner Engineer at Brand Networks, Systems Analyst at Windstream Communications, Systems Analyst and Software Engineer at PAETEC Communications, and Software Developer at Xerox. Brian graduated from Rochester Institute of Technology with his BS in Computer Science. A Rochester native, Brian recommends enjoying his favorite food – Chicken Parm – from Rosey’s Italian Café if you’re ever in the area.
Chief Financial Officer
Jeff is responsible for providing the highest level of leadership in directing the day-to-day fiscal functions of CaterTrax. Jeff works with the C-Level Executive Leadership Team to support the strategic planning necessary to help CaterTrax set result driven financial objectives. As Chief Financial Officer, Jeff brings more than 19 years of financial and operational leadership experience to our team.
Jeff has held several Senior Level finance positions including Vice President of Corporate Development, Vice President Finance & Controller, Vice President Financial Planning & Analysis, and Director Strategy & Business Development at both privately held and public companies across the technology, renewable energy, and business services sectors. His various roles provide a wide range of experience in several areas including financial planning and analysis, controllership, investor relations, corporate funding, mergers & acquisitions, and operations planning. Jeff earned his Bachelor of Science in Finance from the State University of New York College at Brockport and his MBA from the William E. Simon School of Business at the University of Rochester.
Chief Operating Officer
Jed is responsible for providing the highest level of leadership for client success and ensuring every client gets the maximum value from CaterTrax products and services. Jed leads the Marketing, Business Development, Client Services, Consulting Services, Education, Product Innovation, and Professional Services teams and secures we have the proper operational controls, tools, systems, and people in place to effectively execute on the company’s long range goals and strategies. As Chief Operating Officer, he has helped CaterTrax become the clear leader in catering management technology by ensuring financial strength and operating efficiency.
Jed has accumulated over a decade of experience in customer-facing roles including direct sales, sales management, advertising, program development, and business management. Jed’s experience supports his ability to deliver relevant marketing, consultative account management, and exceptional service and support. Jed’s hospitality background began with his working career as a kitchen production employee for a catering company out of Albany, NY. Jed graduated from St. John Fisher College in Rochester, NY with a degree in Communications.