Meet the CaterTrax Leadership Team
Jeff is responsible for providing leadership to meet the company’s short and long-range goals and strategies. Jeff leads the Executive Team to support the strategic planning necessary to help CaterTrax set results-driven objectives in favor of our partners, clients, and shareholders. As Chief Executive Officer, Jeff brings 20+ years of strategic, financial, and operational leadership experience to our team.
Jeff has held several senior positions including Chief Financial Officer, Senior Vice President, and Vice President at both privately held and public companies across the technology, business services, and renewable energy sectors. His various roles provide a wide range of experience in several areas including corporate finance, strategy, mergers and acquisitions, investor relations, and operations. Jeff earned his B.S. in Finance from the State University of New York College at Brockport and his MBA from the William E. Simon School of Business at the University of Rochester.
Email: jeff.luchetti@catertrax.com
Clint is responsible for providing leadership to CaterTrax’s front of the house teams, including Marketing, Sales, Client Services, Education, and Professional Services.
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He works along with the C-level Executive Leadership Team to ensure every client receives the maximum value from CaterTrax products and services. Clint spends his free time with his wife and three sons enjoying all seasons outdoors skiing, mountain biking, and hiking. One of their current quests is to complete the Adirondack 46er – climbing the highest 46 peaks in the Adirondack Park.
Email: clint.tyler@catertrax.com
Brian is responsible for leading both the Technology and Product areas of the business, adding valuable experience to CaterTrax’s broad range of web-based solutions and managed service offerings.
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Brian is the co-founder and former CTO of iMobile3, a provider of custom solutions in the payment industry. At iMobile3, he led the technology organization across multiple discipline groups including quality assurance, development operations, and engineering teams in iOS, Android, and .NET cloud computing. Under Brian’s leadership, the Company created and delivered numerous enterprise and custom mobile payment solutions for industry leaders and major terminal manufacturers, including ApplePay, as a day one launch partner.
Brian and his wife Carrie recently moved from Florida to the Finger Lakes. In his free time, Brian works in his shop on woodworking projects.Email: brian.gentry@catertrax.com
Greg leads our Accounting and Finance Team, focusing on the analysis of our business performance. His skill set and experience allow us to turn complex financial data into actionable insights to drive profitability.
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Greg has over a decade of leadership in finance, most recently serving as a Senior Director – Business Controller at Sutherland Global Services where he coordinated a global financial team within the technology industry. He has also served as an Account Business Manager at Hewlett Packard as well as various roles for Electronic Data Systems, including: Business Planning Manager, Finance Manager, Team Leader, and Financial Analyst. Greg earned his B.A. in Accounting from Michigan State University and like many in our TRAXER family, has done his time in the foodservice industry – learning the ins and outs of the fast food world as a teenager and most memorably enjoying his days working in an ice cream parlor. He is also a lover of popcorn, which provided a lot of fuel for his days as a volunteer hockey coach/ team treasurer when his children were young.
Email: greg.boike@catertrax.com
Kent is responsible for leading the Professional Services Team in delivering expert services that meet the needs of our enterprise clients and partners. Kent has 20+ years of expertise in technology-based client services including product management, strategic partnership, and pre and post-sales operations.
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Kent’s time with client-facing roles lends to his ability to be an ambassador of hospitality, supporting our clients’ needs in the generous and friendly manner we strive for at CaterTrax. Kent received his B.S. in Management Information Systems from St. John Fisher College and his M.S. in Strategic Leadership from Roberts Wesleyan College. Most recently, Kent was the Senior Program Manager at a Fortune 500 company where he served in a variety of managed services roles supporting products and performing audits.
Email: kent.michels@catertrax.com
Mike brings over a decade of strategic hospitality management, operational excellence, program development/execution, and business planning experience to his role as Vice President of Business Development.
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Mike develops the portfolio of resources needed to enrich existing channel partner relationships and pursue additional growth opportunities. Mike’s unique hospitality industry perspective supports CaterTrax’s enterprise mission to improve the quality of life for caterers and food service operators. Mike is a true believer – working to deploy, promote, manage, and optimize CaterTrax in an enterprise environment over the last six years.
Mike studied Psychology and Music at Vassar College in Poughkeepsie, NY.
Email: mike.healey@catertrax.com
Lindsay is responsible for providing the full spectrum of Human Resources support for CaterTrax, including recruitment, onboarding, employee relations, policy development, performance and talent management, employee and manager coaching, and overall employee engagement.
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Lindsay has over 15 years of Human Resources experience and has worked in HR for several other companies in the Rochester area, including Paychex, Strong Museum of Play, and Baldwin Richardson Foods. She earned her B.S. in Business Administration from the State University of New York at Buffalo and her MBA in Business Administration from St. John Fisher College. She strives to create an employee-centric company culture by providing creative and innovative ways to engage all employees. Her passion is driving corporate philanthropy through volunteerism and donations.
Email: lindsay.pothos@catertrax.com
Laura has more than 15 years of experience across a diverse range of industries, which include directing marketing strategies for the University of Chicago’s Booth School of Business, the University of Rochester, and Sutherland Global’s corporate marketing organization.
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Laura leads CaterTrax’s Marketing Team and oversees the Company’s branding and identity initiatives. She brings a deep knowledge of marketing operations and a passion for strategic management to CaterTrax’s leadership.
Email: laura.gula@catertrax.com
David has over 25 years of cross-functional experience in services delivery, customer experience, customer support, and account management from Xerox. His passion is designing and building new capabilities, solving problems, and enabling new, innovative ways to get work done.
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David is responsible for overseeing our Client Services Teams, with a focus on ensuring we deliver a great client experience. David earned his B.A. in Computer Science from the State University of New York at Geneseo and his MBA from the Rochester Institute of Technology. Outside of work, David enjoys camping, canoeing, and spending time with his wife and two children.
Email: david.ashton@catertrax.com
Jonathan is responsible for overseeing the leadership of our Product Innovation Team with a focus on bringing products to market that deliver meaningful value to our clients. He’s passionate about technology, innovation, and the future, and his motto is “Lead by example. Inspire through vision.”
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Jonathan brings with him over 15 years of leadership experience managing global product portfolios and earned his B.S. in Computer Engineering from the Rochester Institute of Technology. His early career included a short stint leading a QA department before taking the plunge into product management. Leading global product portfolios has afforded Jonathan the opportunity to work with various customer profiles, spanning distinct problem sets across many cultures. He found success through relentless curiosity and by discovering the importance of story. The Product Manager skillset varies by design, but above all, they need to be storytellers. The ability to weave context into stories that relate to our clients, partners, and team members is what sets good products apart. Jonathan enjoys getting outside, tinkering with technology trends, and thinking too much about everyday curiosities.
Email: jonathan.lewit@catertrax.com
Sue brings decades of strategic management and operational experience in the foodservice industry to her role as Director of Client Success. She manages our dedicated team of Client Success Managers who serve as the key business contacts with our partners and clients.
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Sue focuses on delivering clear business value to promote long-term relationships and solve for complex client needs. With a passion for food and collaborating relationships, Sue gained her hospitality experience in the contract foodservice industry enjoying various operational roles including Culinary, Site Management, Marketing, Global Account Director, and District Manager. In her senior management facing roles, Sue gained insight into anticipating client needs in a constantly changing business landscape. She earned her B.S. in Hotel and Restaurant Management at Rochester Institute of Technology. In her spare time, Sue enjoys traveling the world to enjoy and collect wine and hike our great national parks.
Email: sue.hereford@catertrax.com
Stacy is responsible for leading our Professional Services Solutions Consulting Team in the delivery of custom enterprise and site solutions. She brings over 15 years of CaterTrax expertise to her role, as well as years of hospitality and management experience in the foodservice industry.
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Her passion for supporting our clients allows her to craft scalable and repeatable solutions to meet the business needs of our partners, clients, and internal team members. Stacy’s journey with CaterTrax began as a co-op from Rochester Institute of Technology. Since then, she has held many roles including Software Testing Engineer, Technical Support Manager, and Quality Assurance Manager, finally finding her niche in Solutions Consulting. All these roles have helped Stacy gain an intimate, working knowledge of our platform, products, and services. Stacy received her B.S in Computer Science from Rochester Institute of Technology.
Email: stacy.pline@catertrax.com
Tim is accountable for leading the CaterTrax Sales Team, focusing on new client acquisition as well as growing existing accounts which range from large enterprise accounts to single-site independents.
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Leveraging his 25+ years in the technology sales arena, he and his teams have experienced great success through earned trust and building dialogues focused on solving client challenges and delivering consistent value.
He received his degree in Business Administration and MIS from LeMoyne College in Syracuse, NY and before joining CaterTrax he held several sales leadership roles within a national IT consulting and solutions firm as well as other SaaS based solutions organizations. When he is not working, he enjoys spending time with his wife and three sons, either boating, mountain biking, snowboarding, or checking our new micro-breweries and restaurants around the Finger lakes region of New York.
Email: tim.obrien@catertrax.com
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