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Meet the Team

Meet the CaterTrax Leadership Team

Jeff is responsible for providing leadership to meet the company’s short and long-range goals and strategies. Jeff leads the Executive Team to support the strategic planning necessary to help CaterTrax set results-driven objectives in favor of our partners, clients, and shareholders. As Chief Executive Officer, Jeff brings 20+ years of strategic, financial, and operational leadership experience to our team.

Jeff has held several senior positions including Chief Financial Officer, Senior Vice President, and Vice President at both privately held and public companies across the technology, business services, and renewable energy sectors. His various roles provide a wide range of experience in several areas including corporate finance, strategy, mergers and acquisitions, investor relations, and operations. Jeff earned his B.S. in Finance from the State University of New York College at Brockport and his MBA from the William E. Simon School of Business at the University of Rochester.

Email: jeff.luchetti@catertrax.com

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A passion for problem-solving sparked Brian’s interest in a career in IT. He is drawn to technology’s ability to bring a team together to discover the best way to align software with need.

  • Brian began his work with CaterTrax as a consultant in his most recent position as Vice President of Application Development at EagleDream Technologies. Prior to this role, Brian was a Director of Client Solutions and Senior Software Architect at EagleDream, Engineering Manager and Partner Engineer at Brand Networks, Systems Analyst at Windstream Communications, Systems Analyst and Software Engineer at PAETEC Communications, and Software Developer at Xerox. Brian graduated from Rochester Institute of Technology with his BS in Computer Science. A Rochester native, Brian recommends enjoying his favorite food – chicken parm – from Rosey’s Italian Café if you’re ever in the area.

    Email: brian.baniewicz@catertrax.com

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Clint is responsible for providing leadership to CaterTrax’s front of the house teams, including Marketing, Sales, Client Services, Education, and Professional Services.

  • He works along with the C-level Executive Leadership Team to ensure every client receives the maximum value from CaterTrax products and services. Clint spends his free time with his wife and three sons enjoying all seasons outdoors skiing, mountain biking, and hiking. One of their current quests is to complete the Adirondack 46er – climbing the highest 46 peaks in the Adirondack Park.

    Email: clint.tyler@catertrax.com

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Rich is the Chief Innovation Officer for CaterTrax and oversees our Product Innovation Team. He is the driving force behind the innovation, research, and development of the TRAX Platform suite of solutions.

  • In 2004, Rich co-founded Hospitality 101, Inc. (DBA, CaterTrax). Rich led the company from a start-up to a rapidly expanding organization, known today as CaterTrax Inc., which was acquired by Volaris Group in 2017. Rich has a degree from The School of Hospitality Business at Michigan State University. When he’s not envisioning the future of CaterTrax, he enjoys spending time with his wife and three kids that keep him busy with their sports and activities.

    Email: rich.rund@catertrax.com

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Greg leads our Accounting and Finance Team, focusing on the analysis of our business performance. His skill set and experience allow us to turn complex financial data into actionable insights to drive profitability.

  • Greg has over a decade of leadership in finance, most recently serving as a Senior Director – Business Controller at Sutherland Global Services where he coordinated a global financial team within the technology industry. He has also served as an Account Business Manager at Hewlett Packard as well as various roles for Electronic Data Systems, including: Business Planning Manager, Finance Manager, Team Leader, and Financial Analyst. Greg earned his B.A. in Accounting from Michigan State University and like many in our TRAXER family, has done his time in the foodservice industry – learning the ins and outs of the fast food world as a teenager and most memorably enjoying his days working in an ice cream parlor. He is also a lover of popcorn, which provided a lot of fuel for his days as a volunteer hockey coach/ team treasurer when his children were young.

    Email: greg.boike@catertrax.com

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Blake is responsible for leading our Technology Team in continuous improvement of CaterTrax engineering and methodologies, aligning development and product to deliver the greatest value to our clients.

  • He received his B.S. in Computer Science from the University of Buffalo and has 15 years of experience in software engineering and leadership. Prior to joining CaterTrax, he worked in software engineering at PAETEC (Windstream) for 9 years before moving on to Brand Networks where he spent 6 years in various roles, including Director of Operations and Director of Systems and Data Integrations.

    Passion for collaboration and helping people was the catalyst for Blake taking his love for computers to the next level. He views engineering as problem solving, guiding his teams in development of solutions that meet the real needs of his clients. In the same spirit of collaboration, Blake is also happy to help anyone polish off some chicken wings at his favorite wing spot, Duff’s.

    Email: blake.fridman@catertrax.com

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Mike brings over a decade of strategic hospitality management, operational excellence, program development/execution, and business planning experience to his role as Vice President of Business Development.

  • Mike develops the portfolio of resources needed to enrich existing channel partner relationships and pursue additional growth opportunities. Mike’s unique hospitality industry perspective supports CaterTrax’s enterprise mission to improve the quality of life for caterers and food service operators. Mike is a true believer – working to deploy, promote, manage, and optimize CaterTrax in an enterprise environment over the last six years.

    Mike studied Psychology and Music at Vassar College in Poughkeepsie, NY.

    Email: mike.healey@catertrax.com

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Kim is responsible for developing and executing the company’s marketing strategy. Kim has more than 15 years of experience with B:B and B:C marketing and services in various industries ranging from nonprofit to high tech. Her passion for marketing and volunteering are almost on par with one another. 

  • Before deciding to pursue an undergraduate degree in Communications at Edinboro University in Pennsylvania, she explored other campuses to potentially train to become a chef. Kim knows what it is to be a small business owner. She opened her first business at the age of fifteen and recently sold her interests in a couple of Rochester, NY businesses. Most recently, Kim was employed by a Fortune 100 Company marketing managed print services. Kim graduated from the Bittner School of Business at St. John Fisher College in Rochester, NY with a Masters in Business Administration.

    Email: kim.hoffman@catertrax.com

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Kent is responsible for leading the Professional Services Team in delivering expert services that meet the needs of our enterprise clients and partners. Kent has 20+ years of expertise in technology-based client services including product management, strategic partnership, and pre and post-sales operations. 

  • Kent’s time with client-facing roles lends to his ability to be an ambassador of hospitality, supporting our clients’ needs in the generous and friendly manner we strive for at CaterTrax. Kent received his B.S. in Management Information Systems from St. John Fisher College and his M.S. in Strategic Leadership from Roberts Wesleyan College. Most recently, Kent was the Senior Program Manager at a Fortune 500 company where he served in a variety of managed services roles supporting products and performing audits.

    Email: kent.michels@catertrax.com

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David has over 25 years of cross-functional experience in services delivery, customer experience, customer support, and account management from Xerox. His passion is designing and building new capabilities, solving problems, and enabling new, innovative ways to get work done.

  • David is responsible for overseeing our Client Services Teams, with a focus on ensuring we deliver a great client experience. David earned his B.A. in Computer Science from the State University of New York at Geneseo and his MBA from the Rochester Institute of Technology. Outside of work, David enjoys camping, canoeing, and spending time with his wife and two children.

    Email: david.ashton@catertrax.com

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Jonathan is responsible for overseeing the leadership of our Product Innovation Team with a focus on bringing products to market that deliver meaningful value to our clients. He’s passionate about technology, innovation, and the future, and his motto is “Lead by example. Inspire through vision.”

  • Jonathan brings with him over 15 years of leadership experience managing global product portfolios and earned his B.S. in Computer Engineering from the Rochester Institute of Technology. His early career included a short stint leading a QA department before taking the plunge into product management. Leading global product portfolios has afforded Jonathan the opportunity to work with various customer profiles, spanning distinct problem sets across many cultures. He found success through relentless curiosity and by discovering the importance of story. The Product Manager skillset varies by design, but above all, they need to be storytellers. The ability to weave context into stories that relate to our clients, partners, and team members is what sets good products apart. Jonathan enjoys getting outside, tinkering with technology trends, and thinking too much about everyday curiosities.

    Email: jonathan.lewit@catertrax.com

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Lindsay is responsible for providing the full spectrum of Human Resources support for CaterTrax, including recruitment, onboarding, employee relations, policy development, performance and talent management, employee and manager coaching, and overall employee engagement. 

  • Lindsay has over 15 years of Human Resources experience and has worked in HR for several other companies in the Rochester area, including Paychex, Strong Museum of Play, and Baldwin Richardson Foods. She earned her B.S. in Business Administration from the State University of New York at Buffalo and her MBA in Business Administration from St. John Fisher College. She strives to create an employee-centric company culture by providing creative and innovative ways to engage all employees. Her passion is driving corporate philanthropy through volunteerism and donations.

    Email: lindsay.pothos@catertrax.com

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