The People Behind CaterTrax
Rooted in firsthand industry experience and the power of technology, CaterTrax was founded with a promise to ensure that caterers and foodservice operators have the solutions and support they need to promote, grow, manage and sustain their businesses. CaterTrax is thriving as the catering management technology leader under the guidance and leadership of some of the brightest minds and most experienced executives. From our homebase in Rochester, we are building software that meets the challenges of today’s evolving foodservice professional.
Chief Executive Officer
Jeff is responsible for providing leadership to meet the company’s short and long-range goals and strategies. Jeff leads the Executive Team to support the strategic planning necessary to help CaterTrax set result driven objectives in favor of both our partners & clients and our shareholders. As Chief Executive Officer, Jeff brings more than 20 years of strategic, financial, and operational leadership experience to our team.
Jeff has held several Senior positions including Chief Financial Officer, Senior Vice President, and Vice President at both privately held and public companies across the technology, business services, and renewable energy sectors. His various roles provide a wide range of experience in several areas including corporate finance, strategy, mergers & acquisitions, investor relations, and operations. Jeff earned his Bachelor of Science in Finance from the State University of New York College at Brockport and his MBA from the William E. Simon School of Business at the University of Rochester.
Chief Information Officer
Brian is responsible for providing leadership to CaterTrax technology teams including Software Development, Software Quality Assurance, Database Administration and Infrastructure. Brian works along with the C-Level Executive Leadership team to ensure our technology supports the strategic planning necessary to continue strengthening our offerings and fueling innovation that meets industry demands.
Brian has a passion for problem-solving, which sparked his interest in a professional career in IT. He was drawn to technology’s ability to bring a team together to discover the best way to align software with need, creating true solutions in every sense of the word. Brian began his work with CaterTrax as a consultant in his most recent position as Vice President of Application Development at EagleDream Technologies. Prior to this role, Brian was a Director of Client Solutions and Senior Software Architect at EagleDream, Engineering Manager and Partner Engineer at Brand Networks, Systems Analyst at Windstream Communications, Systems Analyst and Software Engineer at PAETEC Communications, and Software Developer at Xerox. Brian graduated from Rochester Institute of Technology with his BS in Computer Science. A Rochester native, Brian recommends enjoying his favorite food – Chicken Parm – from Rosey’s Italian Café if you’re ever in the area.
Chief Innovation Officer
In 2004, Rich co-founded Hospitality 101, Inc. ( DBA, CaterTrax) with his brother-in-law Dan. After earning his degree from The School of Hospitality Business at Michigan State University, Rich had returned home to join the family restaurant and catering business. He quickly realized the logistics of a busy catering operation were overwhelming without proper organization, and recognized an opportunity to create a tool that could improve the lives of caterers. That tool became the TRAX Platform. Rich led the company from a start-up to a rapidly expanding organization, now known as CaterTrax Inc., which was acquired by Volaris Group in 2017. Rich is now the Chief Innovation Officer for CaterTrax Inc. and oversees our Product Innovation team and is the driving force behind the innovation, research, and development of the TRAX Platform suite of solutions.