Power Your Foodservice Revolution at 2017 AHF Conference, August 16th

0 Flares 0 Flares ×

It’s 2017 and technology runs the world. Can you think of a time when you went a day, or even a few hours, without using your smart phone or looking at a screen? Whether you’re at home, at work, or on the go, technology is everywhere you look.

Now, rewind almost 250 years ago to the start of the American Revolutionary War. Thousands of soldiers required food, nourishment, and care to survive and the reality was the same then as it is now – catering is one of the most complex hospitality transactions to date. The logistics of feeding so many individuals, three times a day, for eight, long years was not simple and nothing short of amazing, especially considering this was a time long before the assistance of technology.

A Brief Look Back

Revolutionary War soldiers were issued daily rations, mainly consisting of foods high in salt content as salt was necessary for food preservation, and vinegar which was used for its antiseptic purposes to make the water more drinkable and clean. A General would be appointed by Congress to arrange for and purchase soldiers’ rations and transport them when necessary, but food transportation was a huge problem. Often soldiers had to rely on donations and food sent from their families back home, but these efforts were not a sure thing.

Can you even imagine running an operation like that now? Luckily, you don’t have to.

While heroics are admirable on the battlefield, relying solely on them to succeed is not realistic and leads to burnout and chaos. Today, foodservice operators streamline operations and manage day-to-day activities easily with the help of technology. Like a soldiers’ Swiss Army Knife, our catering management software, the TRAX Platform, is a virtual survival kit of tools that power thousands of foodservice operations every single day. User-friendly online ordering equipped to display nutritional content provides a satisfying customer experience, while powerful back-of-the-house tools, like dynamic reporting and administrative functionality, drive operational performance up and keep costs down.

Revolutionary Technology

In a survey conducted by CaterTrax of over 4,000 clients, we discovered the following effects the TRAX Platform has on their foodservice operations after implementing our software:

  • 57% of respondents said they’re saving as many as 10 hours per week.
  • 63% of respondents said they’re 50-100% more efficient.
  • 88% of respondents said that customer reception was positive.
  • 95% of respondents said that our software had a positive impact on employee morale.

CaterTrax is built by caterers, for caterers, – check out Tim Mulhall’s story from the trenches, a seasoned CaterTrax Sales Executive with a deep history in hospitality – so we understand that sometimes, the kitchen can feel like a battlefield. Noncommercial foodservice operations have come a long way since the American Revolution, and by implementing foodservice management software into their day-to-day processes, revolutionary improvements have changed the landscape of the foodservice industry as a whole. Opposed to the manual and tedious – albeit, impressive – catering management processes throughout the past, especially during years-long wars, it is now easy to manage and minimize chaos in an environment where chaos is imminent.

Power Your Foodservice Revolution at the AHF Conference

August 15th-18th, The Association for Healthcare Foodservice is holding their annual conference in the Washington, D.C. area, with a fitting theme of “The Revolution of Healthcare Foodservice.” Visit CaterTrax Base Camp in booth 135 during their Marketplace and Exhibit Hall on August 16th to learn more about the TRAX Platform and how to start powering your healthcare foodservice revolution now.

Visit CaterTrax in Booth 135

Tent_3 (002)


Are you looking for catering management software to revolutionize your foodservice operation but aren’t attending the AHF conference this year? No worries! Book a demo with a Sales Executive now to see firsthand how the TRAX Platform will transform the way you operate your business, and why thousands of clients continue to choose the TRAX Platform as their managed hospitality software solution.

Book a Demo

0 Flares Twitter 0 Facebook 0 LinkedIn 0 Pin It Share 0 0 Flares ×